Woman Goes Viral for Scary Good Halloween Makeup Transformations (Exclusive) Luke ChinmanOctober 30, 2025 at 6:00 AM 0 @sarahfritzmua (3) Sarah Fritz Sarah Fritz, a 22yearold Australian content creator, is known for going allout during the Halloween season, creating 15 original makeup looks The infl...
- - Woman Goes Viral for Scary Good Halloween Makeup Transformations (Exclusive)
Luke ChinmanOctober 30, 2025 at 6:00 AM
0
@sarahfritzmua (3)
Sarah Fritz -
Sarah Fritz, a 22-year-old Australian content creator, is known for going all-out during the Halloween season, creating 15 original makeup looks
The influencer sits down with PEOPLE, explaining how she starts planning her Halloween content in a spreadsheet months before the actual holiday
A single look, says Fritz, can take upwards of eight hours to create, even though she'll wipe it off 15 minutes after it's finished
Sarah Fritz is living out her childhood dream.
The 22-year-old Australian influencer grew up in the 2010s era makeup YouTubers — when NikkieTutorials, Jaclyn Hill and Laura Lee were the reigning queens of social media — and was completely taken by their creative looks.
"You're 13 and you're so impressionable," she says in an interview with PEOPLE. "I just got so inspired, like immediately."
Fast forward nine years, and Fritz is doing makeup full-time, posting her avant-garde looks on TikTok for her nearly 100,000 followers. And this time of year is her busiest: to celebrate the Halloween season, she's challenged herself to create 15 entirely original makeup looks during the month of October.
"I love doing all the creative makeup," says the creator. "And Halloween is definitely my favorite time of the year."
Though makeup is her profession, she first started experimenting with the art form and uploading content online when she was only 12 years old. Her first video to gain serious traction online — it is sitting at over 2 million views on YouTube — was titled "The 13 Year Old Cake Face," and in it, she still has her braces.
"I posted that just for fun," says Fritz. "It skyrocketed straight away and made me keep posting on YouTube, and I just kept posting makeup videos every week."
She continued to upload content throughout grade school and high school, rushing to her vanity to pick up her makeup brushes as soon as she got out of class.
"It didn't even feel like I needed to balance it because I loved it so much," she says. "And I didn't really care about homework — I was just doing makeup."
Fritz's content has certainly evolved since she uploaded that first viral video in 2015. As her follower count grew, she noticed that much of her audience wanted her to create the kind of everyday looks that they could see themselves wearing, so she transitioned her videos away from the wackier, experimental makeup that made her fall in love with the art form. She was also starting to offer services to in-person clients, and the mainstream makeup looks allowed her to market herself online.
"But in the past three years, I realized I've been doing this for so long and it's getting boring — that this is not where the passion started," she says. "The passion started with all the wacky and creative stuff, so I thought I'd try it out again on my socials and see how it goes. And it worked out — people love to see it because it's just fun."
With her return to the weird in her makeup looks has been a full embrace of the Halloween season, which starts long before October even rolls around.
"I get inspiration all year," she says. "I'll be writing stuff down the whole year before it even starts."
In August, Fritz says, she officially started the planning process: drawing out her makeup looks on face charts, creating an intricate spreadsheet with plans for all of the videos she will film, and purchasing the makeup and additional costume pieces that will bring the looks to life (one wig alone, she says, cost her $500).
— sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.
"Honestly, that wasn't even early enough," she admits. "I keep saying to myself that next year I should start in February."
This year, she's pushing herself to go beyond taking direct inspiration from a popular character, instead putting her own spooky spin on figures like vampires and Frankenstein to "show more of my artistry," she says.
To create the looks themselves requires a labor of love: The most intricate creations can require upwards of eight hours in the makeup chair, but she maintains, "it's worth it."
"It's a one-woman show," says Fritz, explaining that she often has to film content while her hands are covered in paint or her face is plastered with prosthetics. "There's so many looks where I couldn't wait to finish when I was doing them."
And for as many hours as they take to create, she adds, she usually starts scrubbing them off a mere 15 minutes later: "I just want to get it off and go home," she laughs.
Ironically enough, Fritz tells PEOPLE she doesn't have any plans for the actual holiday — even though she describes herself as "a very big Halloween person."
"I've been to the States during Halloween — I went last year, and they definitely celebrate it so much more than we do in Australia," she says. "I actually don't have any plans on Halloween or any Halloween parties, so I don't have a costume, which is really sad. It's not that big here."
So Fritz will just have to settle for 15 stunning makeup looks instead.
on People
Source: "AOL Entertainment"
Source: ONEEL MAG
Full Article on Source: ONEEL MAG
#LALifestyle #USCelebrities